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Jennifer Edidiong
Marketing
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Dojah vs Identity Pass: Best KYC Provider for Startups & Fintech in Africa

Picking the right KYC partner can significantly impact your user onboarding experience, especially in a fast-growing digital space.
In this article, we compare Dojah V. Identitypass, two widely used identity verification platforms across Africa. Whether you’re a product manager, compliance lead, engineer, or startup founder, this guide will help you find a solution that fits your needs.
We’ll cover the factors that matter most:
- Speed of integration and developer experience
- Identity data coverage across African markets
- Pricing flexibility and access to support
- Fraud prevention features and overall ease of onboarding
If you’re actively exploring Identitypass alternatives, this Dojah V. Identitypass guide will help you evaluate both options.
Here’s what you’ll get:
- A detailed overview of each platform’s pros and limitations
- A side-by-side breakdown of pricing, coverage, and use cases
- A final verdict on which solution better supports your onboarding and growth goals
By the end, you’ll be able to decide with confidence which tool is the right fit for your business.
Dojah vs Identity Pass: Feature Comparison Table
Below is a side-by-side comparison highlighting key features and differences between Dojah and Identity Pass to help you decide which platform best suits your business needs.

Dojah Overview
Dojah is one of the leading identity verification tools in Nigeria, built for secure, user-friendly KYC flows across African markets. It supports fintechs, mobility apps, and other digital services with flexible features and strong local data coverage.
Key Features of Dojah
Document and Biometric Verification
Dojah’s Document and Biometric Verification makes it easy to verify user identities through government-issued documents and biometric data like facial recognition and fingerprints. With fast, AI-powered validation, you can reduce fraud while keeping onboarding smooth for real users.
2. Layered Fraud Checks
Beyond basic verification, Dojah adds extra layers of security. You can perform liveness checks, scan AML watchlists, ensure KYC compliance, and flag suspicious behaviors in one workflow. This helps ensure you meet AML regulations and proactively mitigate fraud risks.
3. Local Data Coverage Across 54 African Countries
Dojah supports identity verification across 54 African countries through local government databases, giving it one of the widest coverages among KYC tools operating in the region. This ensures high verification accuracy for local users and supports growth across regions.
4. No-Code + API Flexibility
Whether you’re a developer integrating APIs or a product manager using no-code tools, Dojah gives you options. Dojah’s identity verification API supports both no-code and full-code integrations, giving teams full control over implementation.
Pros of Using Dojah
1. Highly Localized KYC in Africa
If you're evaluating Identity Pass competitors, Dojah offers one of the most extensive KYC data networks in Africa. With access to local identity databases across multiple countries, you can verify users in different markets from a single platform. This makes it easier to scale operations and expand into new regions without sourcing different providers.
2. Flexible Integration
From user acquisition to continuous fraud monitoring, Dojah’s tools are built to support the entire customer journey. You can integrate the platform at any touchpoint; verify users via WhatsApp, SMS, or web, view verification timelines, and track what steps they completed.
3. Transparent Pricing Models
Compared to Identity Pass pricing, Dojah offers more flexible and scalable options. You can pay per verification, choose a subscription plan, or go with an enterprise model. Each AML check and customer verification comes with clear costs, making budgeting and forecasting easy for growing teams.
4. Continuous Product Improvement
Dojah is actively maintained and improved to meet evolving compliance and product needs. For compliance leads and product teams, this means the tool doesn’t go stale. You’re working with a platform that grows with your business, constantly adapting to regulatory shifts and user behavior.
5. Use Case Customization
Dojah lets you design your KYC process to fit your business logic. Pick verification steps, set custom risk levels, and tailor user flows by industry or region. This flexibility boosts conversion rates and cuts unnecessary checks for low-risk users. For those seeking the best KYC provider for startups with flexible onboarding, Dojah’s customization options are ideal.
Cons of Using Dojah
Not a One-Size-Fits-All Solution
Dojah offers flexibility, but that comes with setup. Instead of a fixed, ready-made flow, you’ll need to configure it to match your product needs. For small teams looking for a plug-and-play tool, this can feel like a bit of extra work upfront.
Identity Pass Overview
Identitypass is a digital identity verification platform that helps African businesses confirm user identities and meet regulatory standards. It supports secure onboarding across several markets and is used by businesses looking to reduce fraud and automate compliance.
Key Features
Document and Biometric Verification
Identitypass supports verification through government-issued IDs and biometric checks like facial recognition. Their system verifies document authenticity and matches biometrics to reduce fraud during onboarding.
2. Access to Government-Backed Databases
Identitypass integrates with official databases such as NIN and BVN for real-time identity validation. This connection helps businesses stay compliant and build trust with accurate user verification.
3. Low-Code Widgets and API-First Infrastructure
With developer-friendly APIs and low-code widgets, Identitypass allows quick integration into existing systems. This makes it easier for teams to launch verification flows without heavy engineering resources.
4. Bulk Verification and Watchlist Screening
Businesses can verify large numbers of users at once and screen them against global watchlists. This feature supports AML and fraud prevention, crucial for fintechs and regulated industries.
Pros of Using Identity Pass
Reliable Verification
Identitypass focuses on core identity checks like BVN, NIN, and document verification, helping businesses stay compliant and reduce onboarding fraud. These tools work well for local verification needs, especially in regulated sectors like fintech.
2. Established Presence in Africa
Identitypass is used in countries like Nigeria, Ghana, Kenya, and Uganda, giving businesses access to region-specific data sources for smoother onboarding in local markets.
3. Basic Cross-Border Coverage
With one integration, Identity Pass supports businesses operating in multiple African countries, simplifying cross-border onboarding. It’s ideal for those seeking the best KYC provider for startups in Africa and enterprises targeting diverse markets.
4. Standard Integration Options
Identitypass provides APIs and a few SDKs for integration, but most flows are API-driven. This can work well for teams with strong internal dev capacity but may require more technical effort compared to flexible, no-code alternatives.
5. Security and Compliance Focus
Identitypass follows security protocols to ensure safe data handling and verification. While it doesn’t offer built-in fraud prevention tools, it helps businesses meet basic KYC and regulatory requirements.
Cons Of Using Identity Pass
1. Higher Pricing Per Verification
Identitypass uses a tiered pricing system that starts at $0.12 per verification. For growing businesses, this can add up quickly. The pricing details aren’t always clear, which makes it hard to plan your costs.
2. Limited Customization for Lower Plans
With Identitypass pricing, you won’t get branding or flexible setup options unless you're on a top-tier plan. If you’re working with a smaller budget, this could make it harder to create a user experience that truly fits your product.
3. Minimal Added Support
With Identitypass, you still wouldn’t get things like account management, discounts, or white-label options, even on higher plans. This means you might pay more without the extra support that helps your team grow faster.
Where Dojah Stands Out Over Identitypass?
1. More Affordable + Flexible Pricing Model
Identitypass employs a tiered pricing model, charging $0.12 per successful API call at standard rates. In contrast, Dojah offers more competitive and transparent pricing:
- Starting Plan: As low as $0.06 per API call, ideal for startups.
- Optimizing Plan: As low as $0.04 per API call, suited for growing businesses.
Dojah’s pricing is more affordable per call and more flexible, allowing you to choose only the services you need. This makes Dojah a more cost-effective solution for businesses seeking scalable identity verification services.
2. Wider Product Suite (Fraud Detection, Phone, Email, etc.)
Unlike Identity Pass, Dojah goes beyond basic identity verification to give you a complete fraud prevention toolkit. With phone and email validation, IP and geolocation checks, plus real-time fraud signals through EasyDetect (offering up to 10,000 free verifications), you can verify users at multiple points.
This broader suite helps you catch suspicious activity early, all within one easy-to-use platform.
3. End-to-End Onboarding Support
As Africa’s first end-to-end onboarding platform, Dojah helps businesses handle everything from preboarding to postboarding and transaction monitoring. Unlike Identitypass, there’s no need to figure things out on your own or guess what works best.
Our team gives you hands-on technical support and guidance to build smooth, conversion-friendly flows from the start.
4. Developer-First Documentation.
From quick-start guides to clear code examples, Dojah’s documentation is designed to help you integrate smoothly and quickly. Your team can build and deploy verification flows faster without hitting blockers.
This developer-first approach means you spend less time troubleshooting and more time launching, which your technical team will especially appreciate compared to more complex or unclear setups.
5. User Experience & Conversion Optimization
While Identitypass offers rigid, API-only checks with little focus on user flow, Dojah is built with user experience and conversion in mind. You get customizable widgets, fallback flows, and better error handling to reduce drop-offs and keep signups smooth.
It’s how we’ve helped over 500 businesses verify more than 50 million identities without friction.
6. Stronger Local Case Studies & Adoption
Dojah is trusted by fast-growing African companies like CDcare, Cleva, and Zend Wallet. These businesses rely on Dojah to create secure and user-friendly onboarding flows, supported by real success stories and clear results.
For example, CDcare reduced user verification time by 99% with Dojah, and Wella Health doubled verification speed. You can read more about these impacts here.
Dojah offered us a seamless verification service via phone number data extraction that made our customer onboarding and verification process effortless. We’ve seen a clear boost in productivity since partnering with them.
— Joseph Okoroafor, Head of Marketing & Communications, WellaHealth
The team at Dojah is incredibly supportive, responsive, and proactive in addressing any concerns or queries we have. Their commitment to excellence is evident in the superior quality of their services and their continuous effort to innovate and improve.
— David Yamah, Product Manager, Velscash
Save Time and Reduce Churn With Dojah
Discover how Dojah can make your KYC and fraud prevention process easier across Africa. Experience firsthand how easy it is to scale securely and efficiently with solutions tailored to your business.
Schedule your free demo today and take the first step toward smoother onboarding.
Frequently Asked Questions About Dojah and Identitypass
What is the difference between Dojah and Identitypass?
Dojah offers more flexible, modular verification and fraud tools, while Identitypass focuses mainly on core KYC checks like BVN, NIN, and document verification.
2. Which platform is better for businesses operating in multiple African countries?
Both support multiple countries, but Dojah provides easier customization for different markets and layers of verification beyond identity.
3. How do Dojah’s pricing and payment options compare to Identitypass?
Dojah has flexible pricing with local currency payments across plans. Identitypass uses fixed per-call pricing, with fewer options for bundled services.
4. Can I integrate Dojah’s API with my existing systems easily?
Yes, Dojah’s developer-friendly documentation makes integration straightforward.
5. Does Dojah provide fraud prevention along with KYC?
Yes, Dojah includes fraud detection tools alongside KYC. Identitypass focuses more on identity verification, with limited in-built fraud detection capabilities.
6. Is customer support available for Dojah users?
Yes, Dojah offers responsive customer support and guidance for your business from the start.
5. How fast is the identity verification process on Dojah compared to Identitypass?
Dojah provides a fast and seamless verification process that makes it easy for your customers.
6. Are there any trial or demo options for Dojah?
Yes, free demos and trials are available.
Start using Dojah for all your business needs