Ladda by Money Africa is a digital savings and investment platform built to help Nigerians take control of their finances through smarter saving and accessible investment opportunities. Founded in 2020, the platform combines access to high-interest savings accounts, stocks, and treasury bills with financial education to equip users to build long-term wealth. With a focus on financial literacy and inclusion, Ladda has attracted a growing user base, particularly among young adults seeking better ways to save and invest.

But as the platform scaled, a critical challenge emerged: users were dropping off before they ever made their first investment. Ladda had relied on multiple third-party BVN verification providers in the past, but frequent downtime and slow support made the process unreliable. This friction at a crucial stage caused many interested users to drop off before completing signup, undermining the return on every naira spent on customer acquisition.

By deploying Dojah's identity and fraud infrastructure, Ladda overcame this challenge, enabling seamless onboarding that helped grow its active user base from 25,000 to 50,000 in under a year. This case study explores how Dojah helped Ladda simplify onboarding, improve activation rates, and support rapid user growth.

The Challenge: High Onboarding Drop-Off Rates from Failed Verification Attempts

As Ladda grew, the platform faced the issue of reliably verifying new users. Previous third-party BVN verification providers frequently experienced downtime, making it difficult for users to complete the signup process.

This created friction at a crucial stage, causing many users to drop off before activating their accounts, undermining the return on every naira spent on customer acquisition.

The Solution: Identity Infrastructure That Keeps Onboarding Moving

To overcome frequent downtime and high drop-offs, Ladda began searching for a more reliable verification solution and discovered Dojah. The integration was fast, allowing Ladda to quickly replace unreliable providers and restore a consistent onboarding flow.

Ladda deployed Dojah's Identity & Access infrastructure, the layer that handles government data checks, BVN validation, and identity verification, to instantly confirm user identities at signup.   The platform now experiences over 90% effectiveness in verification performance , significantly reducing the failed attempts that had previously driven users away.

In addition, Dojah’s high uptime and reliable support meant that whenever technical issues arose, they were resolved quickly. This allowed Ladda to maintain a smooth onboarding experience while converting more app downloads into active accounts, supporting long-term adoption and user retention

The Results: Seamless Onboarding Driving Rapid User Growth

The numbers tell the story clearly. After about a year of integrating Dojah, Ladda saw a significant improvement in onboarding efficiency and user activation. 

With seamless and instant verification, new users could complete signup without friction, reducing drop-offs and improving the overall experience. User acquisition grew by up to 20%, and critically, the active user base doubled from 25,000 to 50,000 users by 2025.

Fewer drop-offs meant every marketing naira worked harder. Faster onboarding meant more first-time users became engaged customers, exactly the foundation Ladda needed to fulfil its mission of long-term financial adoption.

With Dojah's infrastructure in place, Ladda can also extend into transaction monitoring and continuous risk management as its user base and transaction volume grow.

What Changed: Key Outcomes 

Ladda's Verdict: Why Dojah Stands Out

For Ladda, Dojah's reliability and responsive support made it the ideal infrastructure partner.

 The platform particularly values Dojah's high uptime and consistent performance, which ensures that onboarding runs smoothly for every new user. 

Overall, Ladda rates Dojah 4 out of 5, reflecting strong satisfaction with the service, the ease of integration, and the tangible impact on user growth and engagement. With Dojah, Ladda can continue scaling confidently, knowing that every new user experiences a seamless verification process.

Build on Africa's Fraud and Risk Infrastructure

Ladda's story is a reminder that growth isn't just a marketing problem; it's an identity system problem. When verification fails, users leave. When it works, they engage and convert.

Dojah is the AI-powered fraud and risk infrastructure for Africa's digital economy. We enable digital businesses to build trust with African users securely across onboarding, transactions, and the full customer lifecycle, using three core infrastructure blocks:

• Identity & Access — verify real users, control access, reduce onboarding abuse
• Fraud & Risk Intelligence — detect fraud, score risk, and drive real-time decisions
• Business Identity (KYB) — validate businesses, verify ownership, reduce merchant risk

Trusted by over 500 businesses and with more than 50 million identities verified, Dojah gives you the infrastructure to approve legitimate users faster, catch fraud earlier, and scale securely across African markets.

Ready to build on the right infrastructure? Book a demo today.