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Nefe Emadamerho-Atori


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What is Social Engineering? Examples and Prevention Tips

In the world of cybersecurity, threats come in various forms, and one of the most deceptive and manipulative is social engineering. It is a growing concern in today's digital age, accounting for 98% of cyberattacks. Social engineering preys on human psychology rather than exploiting technical vulnerabilities, making it a significant threat to individuals and organizations alike.

In this article, we will learn how social engineering works, the techniques fraudsters use to perform social engineering, and how to guard against it. Let's dive in.

What is Social Engineering?

Social engineering is a deceptive tactic used by cybercriminals to manipulate individuals into divulging sensitive information or performing actions that may compromise security their own security or the security of an organization. These attacks exploit human psychology, trust, and social norms to gain unauthorized access to systems or obtain valuable data.

Social engineering attacks typically exploit human vulnerabilities rather than technical weaknesses in systems. Attackers use psychological tactics to trick individuals into revealing confidential information or performing actions that benefit the attacker. These attacks can be highly sophisticated and difficult to detect, making them a significant threat to individuals and businesses alike.

Common Types of Social Engineering Attacks

Individuals and organizations can better protect themselves against these threats by understanding the different types of social engineering attacks.

Phishing Attacks

Phishing attacks are one of the most common types of social engineering attacks. They involve impersonating a trusted entity, like a bank, and sending fraudulent emails or messages to trick people into providing their personal information or clicking on malicious links. These emails often contain urgent requests or enticing offers to create a sense of urgency or curiosity.


Pretexting is a manipulation tactic where attackers create a fictional scenario or story to gain the trust of their targets. They may pose as someone in authority, like an IT support technician or a customer service representative, and use this pretext to extract confidential and sensitive information from unsuspecting victims.


Baiting It involves offering something desirable, such as a free USB drive or a gift card, in exchange for the target's personal information or access to their computer system. Once the victim falls for the bait and takes the offered item, their computer may become infected with malware, or their credentials may be compromised.

Real-Life Examples of Successful Social Engineering Attacks

Here are some real-life examples that show how dangerous these attacks can be and why it's crucial to have strong security measures in place.

Case study: The BitPay Hack

One well-known example of a successful social engineering attack is the BitPay Hack. BitPay, a leading Bitcoin payment processor, was targeted in an attack that resulted in the theft of 5,000 bitcoins worth over $1.8 million at the time. The attackers used phishing attacks to gain unauthorized access to employee email accounts.

Here's what happened:

  1. The attackers sent believable emails to multiple employees, pretending to be from the company.
  2. These emails included links to websites that looked legitimate and asked employees to enter their login information.
  3. Without realizing it, some employees provided their usernames and passwords.
  4. With this information, the attackers were able to get into internal systems and carry out unauthorized transactions, causing significant financial harm.

This case shows how phishing attacks can exploit people's trust and get around technical security measures.

The Robin Sage Experiment: A Lesson in Social Engineering

Another interesting example of social engineering is the Robin Sage Experiment. In this experiment conducted by cybersecurity expert Thomas Ryan, a fake person named "Robin Sage" was created on different social media platforms.

The goal of this experiment was to see how easily people could be manipulated into revealing sensitive information or giving access to confidential systems through social engineering techniques.

The results were concerning:

  1. More than 80% of individuals accepted friend requests from Robin Sage without thinking twice.
  2. Many participants willingly shared personal and professional details with this made-up person.
  3. Some individuals even allowed Robin Sage to enter their computer systems, putting sensitive data at risk.

Social Engineering Prevention Tactics for Individuals

Be Aware of Phishing Emails

Phishing emails are one of the most common social engineering techniques. These emails often appear to be from reputable sources and trick individuals into clicking on malicious links or providing personal information. Always double-check the email sender's address and be cautious of any messages asking for sensitive information.

Keep Personal Information Private

Be mindful of what personal information you share online, especially on social media platforms. Cybercriminals can gather information about you from your social media profiles and use it to craft convincing social engineering attacks. Limit the amount of personal information you disclose and adjust your privacy settings to ensure that only trusted individuals can access your profile.

Verify Requests for Information

If you receive a phone call or email requesting personal or financial information, always verify the request's legitimacy before providing any information. Contact the organization directly using their official contact channels to confirm the request's authenticity. Do not rely on the contact details provided in the suspicious communication.

Use Strong and Unique Passwords

Create strong and unique passwords for all your online accounts. Avoid using easily guessable information such as your name, birthdate, or common words. Additionally, enable two-factor authentication whenever possible to add an extra layer of security to your accounts.

Stay Updated on Security Practices

Stay informed about the latest security practices and trends in social engineering attacks. Regularly educate yourself on common tactics used by cybercriminals, such as pretexting, baiting, or tailgating. You can better recognize and avoid potential social engineering attempts by staying informed.

Social Engineering Prevention Tactics for Businesses

Employee Education and Awareness Training

One of the most important steps in preventing social engineering attacks is to educate employees about the tactics used by attackers and raise awareness about potential threats. Employees are often the first line of defense against these attacks, and their knowledge and vigilance can make a significant difference. Consider:

  • Regular security awareness sessions: Conduct regular training sessions that cover topics related to social engineering attacks, like phishing, pretexting, and baiting. Provide real-life examples and explain how these attacks work to help employees recognize and respond appropriately.
  • Simulated phishing exercises: Conduct simulated phishing exercises to test employees' awareness and responsiveness. These exercises involve sending employees fake phishing emails or messages and monitoring their actions. This allows you to identify areas of improvement and provide targeted training where needed.

Strengthening Technical Controls

While employee education is critical, it is equally important to implement technical controls to prevent unauthorized access and protect sensitive information. Consider the following measures:

  • Implement multi-factor authentication (MFA): Require employees to use multiple factors for authentication, such as passwords along with biometrics or one-time passcodes. MFA adds an extra layer of security by making it more difficult for attackers to gain access even if they have obtained login credentials through social engineering techniques.
  • Secure networks with robust firewalls and intrusion detection systems (IDS): Deploy firewalls and IDS solutions to monitor network traffic and detect any suspicious activities or attempts at unauthorized access. These tools can help identify potential social engineering attacks in real time.

Encouraging a Culture of Vigilance

Preventing social engineering attacks requires a collective effort from all employees within the organization. By fostering a culture of vigilance and open communication, you can create an environment where employees feel comfortable reporting any suspicious incidents. Consider the following strategies:

  • Promote open communication: Encourage employees to report any unusual or suspicious activities they encounter, whether it's a suspicious email, phone call, or in-person interaction. Provide clear channels for reporting incidents and ensure that employees feel supported and appreciated for their vigilance.
  • Establish incident response procedures: Develop well-defined incident response procedures that outline the steps to be taken in case of a suspected social engineering attack. This includes promptly investigating reported incidents, isolating affected systems if necessary, and notifying relevant stakeholders.

Take the CyberSafety Challenge to Measure Your Cyber Risks

While these tips can reduce risks, the best way to determine your level of cybersecurity is to take a quick cyber assessment. We've created a 1-minute online test covering core aspects of cybersafety to benchmark your current security.

By taking the cybersecurity test, you will:

Don't wait until it's too late – take the test today and clearly identify any cybersecurity gaps you need to address as soon as possible. Start the test now and take control of your cybersafety.

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