In today's competitive digital marketplace, businesses must strike a balance between maximizing conversions and ensuring their security and that of their customers. Failure to find a safe and healthy balance between customer verification and user convenience can potentially lead to low conversion rates.
In this article, we will explore how you can create a seamless verification experience without compromising or sacrificing your digital safety. These are some strategies businesses can deploy to help maximize conversions while verifying customers.
Offer Multiple Verification Options
One way to maximize conversions is by putting the power of the identity verification process in the hands of the users. Allowing the users to decide how they want to be verified makes them more comfortable and goes a long way in encouraging them to complete the verification flow.
Allowing users to choose the verification method they are most comfortable with also guarantees that they will complete the process because they know what to expect, how that verification method works, and the level of friction they will encounter.
Optimize and Keep the Verification Process Simple
Streamlining the verification process is essential to keep your conversion rates high and minimize friction. This can be achieved by auto-filling forms with available customer data, providing a user-friendly interface that is intuitive and easy to navigate, and providing customers with clear instructions throughout the verification process.
Limiting the number of verification steps required and only asking for essential information are other techniques that can help streamline the verification process and boost conversions.
Deploy User-friendly and Low-friction Verification Methods
While every identity verification method introduces some level of friction to the customer onboarding process, some methods come with higher friction than others. For example, with document verification, customers not only need to have these identity documents with them, but the documents must also be in a good state. In cases where these documents are stolen, lost, or damaged, customers would be unable to continue with the verification process.
While everyone may not have their documents on them, one thing they all have and can easily access is their biometric information. The high accessibility and passiveness of biometric verification make it a great option because it introduces little friction into the onboarding process.
Provide Instant Feedback on the Result of the Verification Process
Providing instant feedback on each stage of the verification process gives customers a sense of progress and accomplishment, and this can encourage customers to keep proceeding. Also, providing clear instructions on how to make corrections in cases where customers make a mistake during the verification process.
Partner With the Right Identity Verification Provider
Choosing the right identity verification provider helps increase the verification process's accuracy and security. It also affects the customer's experience and goes a long way to determine conversion rates.
When looking for a provider to work with, watch out for one that allows you to customize the verification flow with your brand colours and logo, as this will help increase the customer's trust. Also, work with a provider that allows you to increase your layers of security by combining multiple verification methods.
Communicate the Purpose of the Verification Process
Be transparent about why you're asking for certain information and how it protects both the customer and your business. This can help build trust and reassure users of the importance of verification.
Offer Prompt Customer Support
Ensure customers have access to prompt assistance if they encounter any issues during the verification process. Providing easily accessible customer support through live chat, email, or phone can help reduce frustration and abandonment.
Reassure Customers About Their Data Security
Regularly Review and Update the Verification Process
Finally, it's important to review and update your verification process regularly. Stay informed about industry best practices and adapt your process to continue providing customers with a seamless and secure experience.
Effectively Onboard and Verify Your Customers
Effective customer onboarding and identity verification should not be a struggle. Dojah is ready to work as your growth partner to overcome your verification and conversion challenges efficiently and competently.
By leveraging our APIs, widgets, or no-code tools, you can automate your customer verification process, reduce fraud, and achieve regulatory compliance.
Start verifying your users with ease today. Contact us if you have any questions or schedule a demo session.
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